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夏兰泽

网络Shelly Lazarus

夏兰泽

夏兰泽

夏兰泽

Shelly Lazarus

夏兰泽(Shelly Lazarus)，奥美国际集团董事长兼首席执行官。1947年出生于美国纽约，1968年毕业于史密斯学院，1970年获得 …

1

"When I started in the business, television ads and three print ads were enough to advertise a brand , " says Mrs Lazarus.

夏兰泽女士说：“我刚入行时，一个品牌在电视和三种印刷媒体上做广告就足够了。”

2

Mrs Lazarus says she does not regret the decision to break her usual rule .

对于那个打破了她一贯原则的决定，夏兰泽女士说，她不后悔。

3

Chief executives are now more involved with their companies ' brands than they were when she began her career, says Mrs Lazarus.

夏兰泽女士说，如今公司老板们更多地参与到品牌宣传中，这和她刚入行时的情形不同。

4

"We have gone from intrusion into consumers' lives to extending an invitation to them , " says Mrs Lazarus.

夏兰泽女士说：“我们以前做广告是好比闯入消费者的生活，而今我们是邀请他们进来。”

5

Mrs Lazarus stayed on board and helped to win back clients .

夏兰泽女士坚守大本营并帮助公司重新赢得了客户的信任。

6

"Only 2% of women in the world think they are beautiful , " says Mrs Lazarus.

“世界上只有 2%的女人认为自己很美，”夏兰泽女士说。

7

In spite of all these many shifts Mrs Lazarus thinks her job is in some ways not so different from when she started .

尽管广告业发生了诸多改变，夏兰泽女士也认为，在很多方面，她的工作和她刚入行时没有太大不同。

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