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Isdell

网络伊斯德尔；长伊斯德尔

Isdell

Isdell

Isdell

伊斯德尔

4、虽然还是同一家公司，可口可乐的伊斯德尔（Isdell）和肯特（kent）比他们的上一任要更加成功，为什么？目前的首席执 …

长伊斯德尔

可口可乐执行长伊斯德尔（Isdell）说：「今年还是我们要继续苦战的1年，2005年不会是宣布胜利的时候。」百事可乐则把资 …

1

But they knew an insider was unlikely to make drastic changes and have been surprised by how much Mr Isdell has achieved .

但是他们明白，一个公司体制内出身的人不可能施行根本变革，因此，对艾斯戴尔先生的改革成果已感惊讶。

2

Mr Isdell decided to pump an additional $400 m into marketing as evidence grew that the power of the Coca-Cola brand was slipping .

面对着可口可乐品牌影响力不断下滑的趋势，艾斯戴尔先生决定为营销业务额外注入 4亿美元的资金。

3

But for Mr Isdell to be seen as the company's saviour , he now needs faster growth , too .

艾斯戴尔先生若要被人视作企业的救星，那他现在也该加速发展了。

4

BY THE standards of any previous boss of Coca-Cola , Neville Isdell is remarkably enlightened .

以可口可乐历届老总的标准来看，NevilleIsdell 是非常的开明。

6

Born in Ireland , Mr Isdell was raised in Zambia , where he first began to work for Coca-Cola .

艾斯戴尔先生出生于爱尔兰，在赞比亚长大。他最初就是在那里加盟了可口可乐公司。

7

But in the two years since Mr Isdell was appointed chief executive, Coke 's approach has begun to change .

不过，在艾斯戴尔就任首席执行官以来的两年里，可口可乐的方式开始有所转变。

8

Mr Isdell's efforts are now starting to yield results .

艾斯戴尔先生的努力现在开始显现成效。

9

Mr Isdell gave the bottlers permission to team up with other firms in order to cater better to the boom in healthy drinks .

艾斯戴尔先生允许灌装企业与其它公司合作，以便更好地应对健康饮品的迅猛发展。

10

"We had lost our belief in our ability to win, " says Mr Isdell.

艾斯戴尔先生说：“我们失去了必胜的信心。”

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