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唐锐

网络Rui Tang

唐锐

唐锐

Rui Tang

李恩科(En-Ke Li);程相利(Xiang-Li Cheng);苍大强(Da-Qiang Cang);唐锐(Rui Tang);李茂静(Mao-Jing Li)

1

Tom Doctoroff, director of the north Asia area for WPP Group 's JWT ad agency , said the commercial ad is 'a good first step . '

WPP 集团旗下的广告公司智威汤逊（JWT ）北亚首席执行长唐锐涛（TomDoctoroff ）说，这则广告是中国迈出的 “良好的第一步 ”。

2

Mr. Doctoroff said that Yili had already moved on to broader Olympic themes in its ads , even before Mr. Liu 's injury .

唐锐涛说，伊利在刘翔受伤之前就已经将广告重心转移到更广泛的奥运主题上了。

3

Even luxury goods companies have had to adapt their model , he says .

唐锐涛表示，即便是奢侈品企业也不得不调整它们的模式。

4

And for cultural reasons , appealing to an individual 's taste or personal comfort typically doesn't work , Doctoroff points out .

唐锐涛指出，出于文化方面的原因，迎合个人品味或个人喜好的做法通常行不通。

5

But adjusting to local tastes is not just about food , Mr Doctoroff says .

但唐锐涛表示，要迎合本土口味的不只是食品。

6

'We should not ignore the operational difficulties that Google has had in penetrating this market , ' Mr. Doctoroff said .

唐锐涛说，我们不应该忽视谷歌在渗透中国市场时遇到的运作难题。

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