大家在查：声誉系统神秘顾客检测瞬间决策受理投诉搜索阻力前置消费者企业消费者青年消费心理偏好关系女性消费心理

商店印象

网络store image; Individual coffee shops Old-style cafe Store Images Customer Value; advertisement

商店印象

商店印象

商店印象

store image

5.商店印象（Store image）：购买㆒消费者认为可资信赖的商店，而依赖於该商店的声誉。6.免费样品（Free sample）：在购 …

Individual coffee shops Old-style cafe Store Images Customer Value

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FirstTech Institutional Repository:Item... ... 王姿尹 Wang Tzu-Yin 商店印象 advertisement ...

1

the store image had not an obvious influence on the behavioral intentions .

商店印象对行为意图不具显著正向影响。

2

This research found that: (1) the store image had an obvious influence on the consumer 's experience;

研究结果显示：（一）商店印象会正向影响消费者体验。

4

Discussion on the effects of store image to customers'behavior

论商店印象对消费者行为的影响

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