消费者期望
- 网络Customer Prospective; Customer Expectation; expectation
消费者期望消费者期望
Customer Prospective
...zing）②——品牌化(Branding) ③——消费者期望(Customer Prospective) ④——识别品牌(Brand Identification)。
Customer Expectation
消费者期望 (Customer Expectation) : 2. 消费者购买焦点 (Customer Purchase Focus) 3.
expectation
Shapiro 提出，消费者期望(expectation)、协调性(coordination)、相
Over Expectation
...Lifetime Value)的追求外，更须以超出消费者期望(Over Expectation)的服务来增加消费者对品牌的忠诚度。
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