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顾客资产

网络Customer Equity; customer assets; Customer Capital

顾客资产

顾客资产

顾客资产

Customer Equity

顾客资产（customer equity）：品牌创造的顾客关系的价值9.4 建立强大的品牌【1、品牌定位 2、品牌名称选择 3、品牌持有 …

customer assets

...源都是资产。顾客资产(customer assets)为一无形资产，不只是包括产品或服务的最终使用者顾客，还有企业的通路与企业联 …

Customer Capital

...的态度与动作, 用心的态度与动作,都是在累积你的 顾客资产 (Customer Capital) ,而得到想像不到的回报, 想像不到的回报,你 …

Customer Assert

...n Deighton 于 1996 年首次提出“顾客资产（Customer Assert） ”概念[1]。

1

The ultimate goal of customer equity measurement and management is to promote the company' s customer equity.

对顾客资产进行测量和管理的目的是提升顾客资产。

2

In recent years , customer equity and its implications have received increasing attention.

近年来，顾客资产成为了一个新的研究热点。

3

The paper begins by comprehensively reviewing prior research concerning customer equity and customer asset management.

本文首先对顾客资产领域现有研究进行了一个较为全面的综述；

4

Afterwards, the paper bring forward a new customer equity measurement model , which is of great importance in this area .

随后，本文建立了一个新的集成的顾客资产测量模型，这是该研究领域的一个重要突破。

6

Then , we develop a concept framework about customer equity management.

随后提出了一个基于态度的顾客资产概念模型；

8

Overseas Study on Customer Assets Calculation Model and Its Implications

国外顾客资产测量模型研究及启示

9

Modern Enterprises'Customer Concept Customer Satisfaction and Customer Equity

论现代企业的顾客满意观和顾客资产观

10

The Option of Customer's Assets Expansion Strategy and Analysis of Its Economic Nature

顾客资产扩张战略选择及其经济性质分析

11

Financial Perspective : A Discussion of the Customer's Property Orientation

财务视角：顾客资产定位探析

12

The Relation between Customer Funds and Complaint Administration

顾客资产与投诉管理的关系研究

13

Analyzing Cultural Influence upon Customer Asset Driving Factor

文化对顾客资产驱动要素的影响分析

14

A Study of Competitive Advantage Based on the Competence of Customer Equity Management

基于顾客资产管理能力的竞争优势研究

15

Analysis of Customer Equity Management Motive and Thoughts

顾客资产经营的动因及思路

16

Study on Customer Assets from a Relationship Respective

顾客资产研究的关系视角

17

Thinking of marketing quality oriented by customer asset

顾客资产导向下的营销质量思考

18

The Transformation of Market Share to Customer Equity Share

市场份额向顾客资产份额的转变

19

A Study on the Customer Assets Management in the Tourist Enterprises

旅游企业顾客资产管理初探

20

A Study on the Fashion Brand Marketing Which Orients Customer 's Assets

以顾客资产为导向的服装品牌营销

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